About us

History and mission

Who invented it? Vinzenz Bichler! The passionate soccer player was spending far too much time on the bench due to his many injuries. Seeing players from his favorite team suffering from the same injuries only made things worse. The frustration of these repetitive joint injuries led Vinzenz to imagine an adaptive protective system to prevent them from ever occurring. Thus, Vinzenz’s personal setbacks led to the development of something with the potential to reduce joint injuries for everyone in a dramatic way.

Vinzenz Bichler connected with Max Müseler and Timo Stumper to establish a core team to help carry out his vision. Early success in research technology in the Department of Medical Technology at TU Berlin led to early funding from the EXIST Founding fellowship. The entrepreneurial concept was further validated by investment from BFB Brandenburg Capital GmbH and other angel investors with backgrounds in specialty medicine. Betterguard’s unique innovation was recognized with financial support from a joint project including the Federal Ministry of Education and Research (KMU-innovate).

The first cooperation, started in the year 2018, was with soft supports manufacturer Juzo (Julius Zorn GmbH). Resulting in a new and innovative product with integrated Betterguards Technology that is available since November 2019.

The Management

Jocelyn Robiot CEO

Jocelyn Robiot

Chief Executive Officer

Vinzenz Bichler CTO

Vinzenz Bichler

Founder & Chief Technical Officer

Lars Birnbaum CSO

Lars Birnbaum

Chief Sales & Marketing Officer

Martin Laub CFO

Martin Laub

Chief Financial & Operating Officer

The Team behind Betterguards

Team Berlin

Team Hennigsdorf

Core Values

  • Pioneering spirit

    We look at our Betterguards Technology as a forerunner for innovative safety.

  • Strong passion

    We all love sports and motion and have a strong connection to it.

  • Protective idea

    We want to protect any human against injuries – no matter their age.

  • Flat hierachies

    Flexible structures and short decision paths shape us.

  • Practical tests

    Frequent product testing and constant feedback are key for us.

  • Team spirit

    Everybody contributes to our mission to prevent injuries

Our partners



Brand Partner

Brand Partnerships

Betterguards Technology Logo

B2B - Achieving more together

We are a technology supplier and development partner for companies in the fields of sports, medical technology and occupational safety and thus a classic "ingredient brand".

In addition to our technology - the so-called Betterguards System - and our technical know-how of its operating principles, we also offer additional support in the way of material recommendations, kits and building instructions so that our partners can integrate the technology as efficiently as possible.

Together we develop:

  • Innovative products
  • Smart solutions
  • Appealing designs

Safety belt for joints

Betterguards Adaptor