08/26/2020

Jocelyn Robiot becomes the new CEO of Betterguards Technology

The 49-year-old Frenchman was part of the Global Senior Executive Team at adidas until the end of 2019, where he was most recently responsible for global marketing. Jocelyn Robiot takes over the role of CEO from Vinzenz Bichler, who founded the company and is now taking on the role of CTO. 

Jocelyn Robiot strengthens the management team

Jocelyn Robiot (49) strengthens the management team of the innovative joint protection and performance enhancement company and will lead the start-up into the future alongside founder Vinzenz Bichler, who remains in the management team. Jocelyn Robiot will also become a shareholder of the Berlin-Brandenburg company.

An MBA in Marketing & Finance and a graduate of the Harvard Business School Executive Program, Jocelyn Robiot has held various positions at adidas over the past 16 years and since 2011, he has been part of the Global Senior Executive Team, which reports directly to the Executive Board. Most recently, he was responsible for global marketing at the sporting goods manufacturer headquartered in Herzogenaurach, Germany.

"The multi-billion sportswear industry is driven by innovation, especially in footwear. Providing a technology that enhances athletes’ performance while preventing injuries will be a ground-breaking consumer proposition” says the Frenchman, who was immediately convinced by the technology.

"Excellent reinforcement to the team"

"I am very happy that we were able to win such an experienced manager for Betterguards, who is an excellent reinforcement to our team. I am convinced that Jocelyn, together with our great team, will further develop my idea and open up the worldwide markets for a wide range of applications in the fields of sports & leisure, medical and occupational safety" says founder Vinzenz Bichler.

A further round of financing for the development of the Berlin-based company's platform technology is planned in the coming months. The company is looking for additional co-investors who, in addition to having the necessary financial strength, ideally can demonstrate experience in the areas of ingredient branding, mass production and global scaling.

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