Session cookies serve us to identify your device on our website for the duration of your visit. These will be deleted after closing your browser. We need these cookies:
- For anonymized statistical evaluations using web tracking
- For the correct operation of the website (e.g. the purchase process or login, to determine the bandwidth of your video playback)
Persistent cookies serve us and our affiliate companies to recognize your browser on your next visit, so we can show you for example the contents of your shopping cart when you visit a website again. The duration of storage of the persistent cookies can vary as required. Persistent cookies can be deleted by you at any time within the privacy settings of your browser.
These cookies are necessary for the operation of the website and to ensure a pleasant user experience (e.g. language preferences, available bandwidth or volume settings for video playbacks). If technical cookies are disabled, features of the site may be restricted. The storage duration of these cookies is unlimited.
HTML5 storage technologies:
These are also known as website data or local storage and are small databases that also serve to increase the user-friendliness of a website. Also, with this technology, user-related information can be stored on your computer. There is website data that is deleted after closing the browser (session storage), others have an unlimited duration of storage (local storage).
In most website browsers privacy or security settings you will find the following options:
- accept all cookies and/or HTML5 storage
- block all cookies and/or HTML5 storage
- define the acceptance of cookies and/or HTML5 storage for specific cases:
often there is the possibility to block cookies and/or HTML5 storage of partner websites
or the possibility to allow or block cookies and/or HTML5 storage for certain websites.
To manage cookies and the HTML5 storage use the privacy or security settings of your browser. Further information can be found in the help function of your browser or on the website of the browser provider.
Information about the surfing behavior of website visitors is collected, stored and processed anonymously on our website for statistical evaluation, for marketing purposes and to improve our online services for you. This data is stored on your computer using so called “cookie” text files and allows us to analyze browsing behavior anonymously. For example, in which city a website visitor is, which browser type and which operating system the website visitor uses and which pages he/she has visited on the website. To exclude any direct personal reference, all IP-addresses are shortened (masked), therefore the information is only processed in an anonymous form. The storage of the anonymized data takes place indefinitely.
BETTERGUARDS uses Google Analytics; a web analytics service provided by Google.
We would like to point out that on this website, Google Analytics has been extended with the code “gat._anonymizeIp();“ in order to ensure the anonymous collection of IP addresses (so called IP-masking). Your IP address will therefore only be collected by Google at our request in a shortened form, which ensures anonymization and does not allow any conclusions to be drawn about your identity. By activating the IP anonymization on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement for the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. Acting on our instructions, Google will use this information to evaluate your use of our website and will provide us with other services related to the use of the website and internet. The IP address from your browser provided by Google Analytics will not be merged with other Google data.
BETTERGUARDS is using your browser setting: “Do not track” to determine if you allow us to store tracking cookies on your computer. If the option “Do not track” is enabled no tracking cookies (e.g. Google Analytics) will be sent onto your computer.
In addition, you can prevent Google from the collection of data generated by their cookies or data related to the use of the website (including your IP address), as well as the processing of this data by Google by installing a browser Plug-In from Google which disables Google Analytics in your browser. Here is a link to download the Plug-In: https://tools.google.com/dlpage/gaoptout?hl=en.
BETTERGUARDS uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.
The data stored by Salesviewer will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.
The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on https://www.salesviewer.com/opt-out in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.