Avena Sneaker with active protection

Together with the established health shoe manufacturer Avena, we were able to develop a novel comfort shoe that combines freedom of movement and joint protection. The intelligent integration of our Betterguards Technology ensures a comfortable wear in daily use while providing effective protection.

Avena Komfortschuh

“Betterguards has developed a technology that prevents ankle injuries in an absolutely convincing way. Following their conviction, the team not only offers a product, but a very professional and comprehensive marketing package: from excellent technical advice and support during the shoe development to the supply of very good informative material to support the marketing, everything is included.

I wish Betterguard all the best for a rapid worldwide market breakthrough - The system is well worth it!”


Jörg Fiebig
Avena GmbH & Co. KG