The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data are all data with which you can be personally identified. For detailed information on the subject of data protection, please refer to our data protection declaration listed below this text.
Data collection on our website
Who is responsible for data collection on this website?
The data processing on this website is carried out by the website provider. His contact details can be found in the imprint of this website.
How do we collect your data?
On the one hand, your data is collected when you provide it to us. This can be data that you enter in a contact form, for example.
Other data is automatically collected by our IT systems when you visit the website. These are mainly technical data (e.g. internet browser, operating system or time of the page call). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Part of the data is collected to ensure that the website is provided without errors. Other data can be used to analyse your user behaviour.
What rights do you have regarding your data?
You have the right to receive information free of charge about the origin, recipient and purpose of your stored personal data at any time. You also have the right to demand the correction, blocking or deletion of this data. For this purpose, as well as for further questions regarding data protection, you can contact us at any time at the address given in the imprint. Furthermore, you have a right of appeal to the responsible supervisory authority.
Furthermore, you have the right to demand under certain circumstances the restriction of the processing of your personal data. For details, please refer to the data protection declaration under "Right to limit processing".
Analysis tools and third-party tools
When you visit our website, your surfing behaviour can be statistically evaluated. This is mainly done with cookies and with so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You will find detailed information on this in the following data protection declaration.
You can contradict this analysis. We will inform you about the possibilities of objection in this data protection declaration.
Analysis tools and third-party tools
When you visit our website, your surfing behaviour can be statistically evaluated. This is mainly done with cookies and with so-called analysis software. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You will find detailed information on this in the following data protection declaration.
You can contradict this analysis. We will inform you about the possibilities of objection in this data protection declaration.
2. General notes and compulsory information
The providers of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations and this data protection declaration.
We would like to point out that data transmission over the Internet (e.g. communication by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.
Note on the responsible authority
Responsible for data processing on this website is
Betterguards Technology GmbH
Phone: +49 30 590 083 - 350
Responsible party is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).
Revocation of your consent to data processing
Many data processing procedures are only possible with your express consent. You can revoke any consent already given at any time. For this purpose, an informal notification by e-mail to us is sufficient. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.
Right to object to data collection in special cases and against direct advertising (Art. 21 DSGVO)
If the data processing is carried out on the basis of Article 6 paragraph 1 letter e or f DSGVO, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions. You will find the respective legal basis on which processing is based in this data protection declaration. If you object, we will no longer process your personal data unless we can demonstrate compelling reasons for processing which are worthy of protection and which outweigh your interests, rights and freedoms, or unless the processing serves the assertion, exercise or defence of legal claims (objection pursuant to Art. 21 para. 1 DSGVO).
If your personal data are processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing, including profiling, insofar as it is connected with such direct marketing. If you object, your personal data will no longer be used for the purpose of direct marketing (objection under Art. 21 para. 2 DSGVO).
Right of appeal to the competent supervisory authority
In the case of infringements of the DSGVO, those concerned have a right of appeal to a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the suspected infringement. This right of appeal is without prejudice to other administrative or judicial remedies.
Right of data portability
You have the right to have data, which we process automatically on the basis of your consent or in fulfilment of a contract, handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only take place to the extent that it is technically feasible.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
If the SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.
Information, blocking, deletion and correction
Within the framework of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to correct, block or delete this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time at the address given in the imprint.
Right to limitation of processing
You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time at the address given in the imprint. The right to restrict processing exists in the following cases:
- If you dispute the correctness of your personal data stored with us, we usually need time to check this. For the duration of the review, you have the right to demand the restriction of the processing of your personal data.
- If the processing of your personal data was/is unlawful, you can demand the restriction of data processing instead of deletion.
- If we no longer need your personal data, but you do need it to exercise, defend or assert legal claims, you have the right to demand restriction of the processing of your personal data instead of deletion.
- If you have lodged an objection in accordance with Art. 21 Paragraph 1 DSGVO, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests outweigh the interests of the parties concerned, you have the right to demand that the processing of your personal data be restricted.
If you have restricted the processing of your personal data, these data - apart from their storage - may only be processed with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.
Objection to advertising e-mails
We hereby object to the use of contact data published within the scope of the imprint obligation to send advertising and information material not expressly requested. The operators of this website expressly reserve the right to take legal action in the event that unsolicited advertising information is sent, for example by spam e-mails.
3. Data protection supervisor
Data Protection Supervisor required by law
We have appointed a data protection supervisor for our company.
Phone: +49.30.590 083 - 350
4. Data collection on our website
The Internet pages partly use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective and safer. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognize your browser the next time you visit us.
You can set your browser to inform you about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or in general, and to activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.
Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. shopping basket function) are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of his services. Insofar as other cookies (e.g. cookies for analysing your surfing behaviour) are stored, these are treated separately in this data protection declaration.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and browser version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
This data is not merged with other data sources.
These data are recorded on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimisation of his website - for this purpose the server log files must be recorded.
If you send us enquiries via the contact form, your details from the enquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.
The processing of the data entered in the contact form is thus exclusively based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time. For this purpose, an informal communication by e-mail to us is sufficient. The legality of the data processing operations carried out up to the time of revocation remains unaffected by the revocation.
The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent to its storage or the purpose for which it was stored ceases to apply (e.g. after your enquiry has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.
Inquiry by e-mail, telephone or fax
If you contact us by e-mail, telephone or fax, your inquiry including all personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.
This data is processed on the basis of Art. 6 para. 1 lit. b DSGVO, provided that your inquiry is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on your consent (Art. 6 para. 1 lit. a DSGVO) and / or on our legitimate interests (Art. 6 para. 1 lit. f DSGVO), as we have a legitimate interest in the effective processing of the inquiries addressed to us.
The data sent to us by you via contact requests will remain with us until you request us to delete it, revoke your consent to storage or the purpose for which the data was stored ceases to apply (e.g. after your request has been processed). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.
Registration on this website
You can register on our website to use additional features on the site. We will only use the data entered for this purpose for the purpose of using the respective offer or service for which you have registered. The mandatory data requested during registration must be provided in full. Otherwise we will refuse the registration.
In the event of important changes, for example in the scope of the offer or technically necessary changes, we will use the e-mail address provided during registration to inform you in this way.
The data entered during registration is processed on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke any consent you have given at any time. All you need to do is send us an informal notification by e-mail. The legality of the data processing already carried out remains unaffected by the revocation.
The data collected during registration is stored by us for as long as you are registered on our website and is then deleted. Legal retention periods remain unaffected.
Processing of data (customer and contract data)
We collect, process and use personal data only to the extent that they are necessary for the establishment, content or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures. We collect, process and use personal data on the use of our Internet pages (usage data) only to the extent necessary to enable or charge the user for the use of the service.
The collected customer data will be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.
5. Social Media
Facebook plugins (Like & Share button)
Our pages integrate plugins from the social network Facebook, provider Facebook Inc. 1 Hacker Way, Menlo Park, California 94025, USA. You can recognize the Facebook plugins by the Facebook logo or the "Like Button" ("Like") on our site. An overview of the Facebook plugins can be found here: developers.facebook.com/docs/plugins/.
If you do not want Facebook to be able to assign visits to our Pages to your Facebook user account, please log out of your Facebook user account.
The use of Facebook plugins is based on Art. 6 para. 1 lit. f DSGVO. The website provider has a legitimate interest in the widest possible visibility in the social media.
Functions of the Instagram service are integrated on our pages. These functions are offered by Instagram Inc, 1601 Willow Road, Menlo Park, CA 94025, USA integrated.
If you are logged in to your Instagram account, you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to our sites with your account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Instagram.
The use of the Instagram plugin is based on Art. 6 para. 1 lit. f DSGVO. The website provider has a legitimate interest in the widest possible visibility in the social media.
Our website uses features of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.
Each time you access one of our pages that contains LinkedIn features, a connection to LinkedIn's servers is established. LinkedIn is notified that you have visited our sites using your IP address. If you click the LinkedIn "Recommend" button and are logged into your LinkedIn account, LinkedIn is able to track your visit to our site to you and your account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by LinkedIn.
The LinkedIn plugin is used on the basis of Art. 6 para. 1 lit. f DSGVO. The website provider has a legitimate interest in the widest possible visibility in the social media.
We use the LinkedIn Insight tag on our website.
This technology allows visitors to this website to see personalized ads on LinkedIn. It also provides the ability to generate anonymous reports about the performance of LinkedIn Ads and information about website interaction. To do this, the LinkedIn Insight Tag is embedded in this website, which connects to the LinkedIn server if you are logged in with your LinkedIn account when you visit the website.
6. Analysis tools and advertising
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies". These are text files which are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.
The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising.
We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet. The IP address transmitted by your browser within the framework of Google Analytics is not combined with other data from Google.
Objection to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie is set to prevent the collection of your information on future visits to this site: Disable Google Analytics.
We have concluded a contract with Google for order processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics in Google Analytics
This website uses the "demographic features" function of Google Analytics. This allows reports to be generated that contain information about the age, gender and interests of the site visitors. This data comes from interest-based advertising by Google as well as from visitor data from third parties. This data cannot be attributed to any specific person. You can disable this feature at any time by changing the ad settings in your Google Account, or generally prohibit Google Analytics from collecting your information as described in the "Opting out of data collection" section.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").
As part of Google AdWords, we use what is known as conversion tracking. When you click on an ad placed by Google, a conversion tracking cookie is set. Cookies are small text files that the internet browser places on the user's computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not expired, Google and we may recognize that the user clicked on the ad and was redirected to that page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked through the websites of AdWords customers. The information collected through the conversion cookie is used to compile conversion statistics for AdWords customers who have opted in to conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you don't want to participate in tracking, you can opt-out of this use by slightly disabling the Google Conversion Tracking cookie on your web browser under User Preferences. You will then not be included in the conversion tracking statistics.
The storage of "conversion cookies" and the use of this tracking tool are based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising.
More information on Google AdWords and Google Conversion Tracking can be found in the Google data protection regulations: https://policies.google.com/privacy?hl=de.
You can set your browser to inform you when cookies are set and to allow cookies only in individual cases, to exclude the acceptance of cookies for specific cases or in general, and to activate the automatic deletion of cookies when the browser is closed. If you deactivate cookies, the functionality of this website may be limited.
Use of SalesViewer® technology
This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.
The data stored by Salesviewer will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.
The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on https://www.salesviewer.com/opt-out in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.
Use of the Lead Forensics technology
Lead Forensics collects, processes and stores data about companies and decision makers. This data is limited to first name, last name, e-mail address, profiles in social networks (limited to LinkedIn) and the business IP address. Other business-related data may also be processed, such as company name, function, turnover and business address. As soon as the data comparison is completed, Lead Forensics will anonymise the IP address.
After a data matching process, Lead Forensics will send us the information from its database that could be assigned to the IP address in question. In this way we know who is interested in our products and services within the framework of our B2B business model and have the opportunity to contact visitors to our website directly.
Our legitimate interest lies in the data processing described above. The data processing is therefore justified under Art. 6 Para. 1 letter f DS-GVO.
Use of the Leadinfo technology
We use the lead generation service provided by Leadinfo B.V., Rotterdam, The Netherlands, which recognizes visits of companies to our website based on IP-adresses and shows us related puplicly available information, such as company names or adresses. In addition, Leadinfo places two first-party cookies for providing transparency on how our visitors use our website and the tool processes domains from provided form inputs (e.g. "leadinfo.com") to correlate IP adresses with companies and to enhance its services. For additional information, please visit www.leadinfo.com. On this page: www.leadinfo.com/en/opt-out you have an opt-out option. In the event of an opt-out, your data will no longer be used by Leadinfo.
If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected or only on a voluntary basis. We use these data exclusively for sending the requested information and do not pass them on to third parties.
The processing of the data entered in the newsletter registration form is based exclusively on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent to the storage of the data, the e-mail address as well as its use for sending the newsletter at any time, for example by using the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you have provided us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after you have cancelled your subscription. Data that has been stored for other purposes remains unaffected by this.
This website uses Newsletter2Go to send newsletters. The provider is Newsletter2Go GmbH, Nürnberger Straße 8, 10787 Berlin, Germany.
Newsletter2Go is a service that can be used to organize and analyze the dispatch of newsletters. The data you enter for the purpose of subscribing to the newsletter is stored on the servers of Newsletter2Go in Germany.
If you do not want to receive an analysis from Newsletter2Go, you must unsubscribe from the newsletter. For this purpose we provide a corresponding link in every newsletter message. You can also unsubscribe directly on the website.
Data analysis by Newsletter2Go
With the help of Newsletter2Go it is possible for us to analyze our newsletter campaigns. For example, we can see whether a newsletter message was opened and which links were clicked on, if any. In this way we can determine, among other things, which links were clicked on particularly often.
We can also see whether certain previously defined actions were carried out after opening/clicking (conversion rate). For example, we can see whether you have made a purchase after clicking on the newsletter.
Newsletter2Go also allows us to divide the newsletter recipients into different categories ("clustering"). Thereby the newsletter recipients can be divided e.g. by age, gender or place of residence. This way the newsletter can be better adapted to the respective target groups.
Detailed information about the functions of Newsletter2Go can be found in the following link: https://www.newsletter2go.de/features/newsletter-software/.
The data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of Newsletter2Go after you unsubscribe from the newsletter. Data that has been stored for other purposes remains unaffected.
Conclusion of a contract on order processing
We have signed a contract with Newsletter2Go in which we commit Newsletter2Go to protect the data of our customers and not to pass it on to third parties. This contract can be viewed under the following link: https://www.newsletter2go.de/docs/datenschutz/ADV_Muster_Newsletter2Go_GmbH_latest_Form.pdf.
8. Plugins and Tools
Our website uses plugins from the video portal Youtube, which belongs to Google Inc. based in San Bruno/California, USA.
When you visit one of our pages equipped with a YouTube plugin, a connection to the servers of YouTube is established. This tells the Youtube server which of our pages you have visited. Youtube also obtains your IP address. This also applies if you are not logged in to Youtube or do not have an account with Youtube. The information collected by Youtube is transferred to the Youtube server in the USA.
If you are logged in to your Youtube account, you enable Youtube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your Youtube account.
The use of Youtube is in the interest of an attractive presentation of our online offers. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO.
Further information on the collection and use of your data by YouTube can be found in the data protection information there at www.youtube.com.
This site uses the map service Google Maps via an API. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use the functions of Google Maps it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.
The use of Google Maps is in the interest of an attractive presentation of our online offers and to make it easy to find the places we have indicated on the website. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO.