Data protection

BETTERGUARDS Technology GmbH Privacy Policy

This privacy statement describes how your personal information is collected, used and shared when you use or make a purchase from https://betterguards.com/ (the "Site").

PERSONAL INFORMATION WE COLLECT
When you visit the Website, we automatically collect certain information about your device, including web browser information, IP address, time zone information and some of the cookies installed on your device. As you navigate the site, we also collect information about the individual web pages or products you view, the websites or search terms that brought you to the site, and information about how you interact with the site. We refer to this automatically collected information as "Device Information".

We collect device information using the following technologies:

- "Cookies" are data files stored on a device or computer, often containing an anonymous unique identifier. More information about cookies and how to disable cookies can be found at http://www.allaboutcookies.org.
- "Log files" log actions on the website and collect data such as IP address, browser type, internet service provider, referring/exit pages and date/time stamp.
- "Web beacons", "tags" and "pixels" are electronic files used to collect information about how you navigate the website.
We also collect certain information about you when you buy or attempt to buy something on the Site. This includes name, billing address, shipping address, payment information (including credit card numbers [[INSERT OTHER ALLOWED PAYMENT METHODS]]), email address, and phone number. We refer to this information as "Order Information".

When we use "Personal Information" in this Privacy Policy, we mean both device information and order information.

Use of Google (Universal) Analytics for web analysis
For website analysis, this website uses Google (Universal) Analytics, a web analysis service provided by Google LLC (www.google.de). This serves to protect our overriding legitimate interests in an optimized presentation of our offer in accordance with Article 6 Paragraph 1 Sentence 1 lit. f GDPR. Google (Universal) Analytics uses methods that enable an analysis of your use of the website, such as cookies. The automatically collected information about your use of this website is usually transferred to a Google server in the USA and stored there. By activating IP anonymization on this website, the IP address is shortened before transmission within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. The anonymized IP address transmitted by your browser as part of Google Analytics is generally not merged with other Google data. After the end of our use of Google Analytics, the data collected in this context will be deleted.

Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. Based on this agreement between the USA and the European Commission, the latter has established an adequate level of data protection for companies certified under the Privacy Shield.

You can prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and Install: http://tools.google.com/dlpage/gaoptout?hl=de

Retargeting/ remarketing/ recommendation advertising
Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Any further data processing will only take place if you have given your consent to Google linking your Internet and app browser history to your Google account and using information from your Google account to personalize ads that you see on the web consider. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google will temporarily link your personal data to Google Analytics data in order to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come in the US.
Details on the processing initiated by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available under the following link:
https://support.google.com/ads/answer/7395996 ?
Further information and the data protection regulations regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

Pinterest retargeting pixel
On this website there is a pixel (Pinterest Tag) from Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). With the help of the pixel, information about the surfing behavior of website visitors can be collected, stored and evaluated in pseudonymised form. The information can be assigned to the user with the help of further information that Pinterest has stored about the user, e.g. due to the ownership of an account on the social network "Pinterest”. Pinterest uses an algorithm to analyze surfing behavior and can then place targeted product recommendations as personalized advertising banners on the user's Pinterest account Pinterest can also combine the information collected via the pixel with other information that Pinterest has collected via other websites and/or in connection with the use of the "Pinterest" social network, and thus create pseudonymised usage profiles capture However, most information is used to personally identify visitors to this website.
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

Pinterest tag conversion tracking
This website uses the "Pinterest Tag" conversion tracking technology from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest").
If you have reached our website from a pin on Pinterest, we will set a cookie on your computer that interacts with a “tag” in the form of a JavaScript code from Pinterest that has also been implemented. Cookies are small text files that are stored on your end device. These cookies lose their validity after 180 days and are not used for personal identification.
If the user is redirected from a pin on Pinterest to pages of this website and the cookie has not yet expired, the tag records certain user actions predefined by us and can track them (e.g. completed transactions, leads, search queries on the website, product page views). When such an action is carried out, your browser uses the Pinterest tag to send an HTTP request from the cookie to the Pinterest server, with which specific information about the action (including type of action, time, browser type of the end device) is transmitted.
Through this transmission, Pinterest can create statistics about the usage behavior on our website after forwarding from a Pinterest pin, which we use to optimize our offer.

However, we do not receive any information with which users can be personally identified.

All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

HOW DO WE USE YOUR PERSONAL DATA?

We typically use the Order Information we collect to fulfill orders we receive through the Site (including, but not limited to, processing your payment information, arranging for shipment, and sending you invoices and/or order confirmations).

We also use this ordering information to:

communication with you;
Screening our orders for potential risk or fraud and

Provide you with information or advertising related to our products or services, provided this is consistent with your privacy preferences.

We use the device information we collect to check for potential risks and fraud (in particular your IP address) and generally to improve and optimize our website (e.g. by analyzing how our customers navigate and interact with the website and to measure success our marketing and advertising campaigns).

We share your personal information with third parties who assist us in using your personal information as described above. For example, we use Shopify to power our online store. For more information about how Shopify uses your personal information, visit: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the website. Further information on the use of your personal data by Google can be found here: https://policies.google.com/privacy?hl=de. You can disable Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOR-BASED ADVERTISING
As described above, we use your personal information to provide you with targeted advertising or marketing communications that we think may be of interest to you. For more information about how targeted advertising works, visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted ads here:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you may opt out of some of these services through the Digital Advertising Alliance's opt-out portal: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not change our website's data collection and use practices when we receive a "Do Not Track" signal from your browser.


YOUR RIGHTS
If you are a European resident, you have the right to access the personal information we hold about you and to request that it be corrected, updated or deleted. If you wish to exercise this right, please contact us using the details below.
In addition, if you are a European resident, please note that we process your information in order to perform contracts with you (e.g. when you place an order through the Website) or to pursue our legitimate business interests set out above. Additionally, please note that your information will be transferred outside of Europe, including Canada and the United States.


DATA RETENTION
If you place an order through the Site, we will retain your order information for our records unless you ask us to erase that information.


CHANGES
We may change this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal or regulatory reasons.

CONTACT
If you need more information about our privacy practices, have questions, or want to make a complaint, please contact us by email at info@betterguards.com or by post at the address below:

Eiswerderstrasse 20A, Berlin, Berlin, 13585, Germany